The alternative approaches, activation, relationship and guerrilla marketing agency
Breaking the Box
We at sleaze have a ground level, common sense ethos that we carry through all our alternative marketing services. We firmly believe that content is no longer consumed, it is interacted with, brands no longer sell they are engaged with, events are experiences and marketing today requires an integrated two way relationship to excite, entice and retain loyalty. For us it is no longer simply the case of thinking out of the box, we have flattened the box, there is no above, below or even through the line, there is no line we just connect - brands to people, creativity to results, ideas to interaction.
Whether through PR, unique experiences and nightlife events, word of mouth and street activations, interactive mobile platforms, creative web solutions social media management and other tailor made alternative and nightlife marketing, combined with continual evaluation, we never stop interacting, never stop engaging and above all we never stop listening.
Working with independent freelancers and agencies we can either provide complete turnkey solutions or enhance a traditional marketing strategy by adding value in untapped areas or activating and amplifying you brand in inspiring ways to reaffirm and grow relationships. We always immerse ourselves in your brand to establish the correct partnerships and indentify solutions on a tailor made basis; you can start the process now by contacting us.
Nightlife and Beyond
Never believing in the VIP, velvet rope culture we created unique user focused events. Our now infamous Cheese retro extravaganzas broke the mould in interactive nightlife events and paved the way for the nationally respected Essential Mix Global Groove and Flava parties which developed long running relationship with creative artists, consumer and reputable international brands that all became an integral part of the growth process.
Update your personal soundtrack with the sickest selection of music from some of Cape Town’s freshest DJ’s and underground bands in our always evolving Mix Tape section.
Max Sleaze Blogs
- October 2nd, 2010
Sleaze’s own Fluffer Bureau of Investigation headed to Mercury in search of local talent.
- August 28th, 2010
Cape Town Mayor is a little quick of the Mark when he brings down the Athlone Cooling Towers leaving many Capetonians unsatisfied
- August 28th, 2010
SA house DJ Tobie Allen is making serious sonic waves in the UK club scene, fresh back from Ibiza and Snowbombing his Bootleg Social night has gone truly international.