Sleaze x[Periential Cape Town alternative, experiential, relationship and event marketing
Others see a road to nowhere we see a launching pad!
A long the way we learned lot, brands are not the enemy, the good ones participle, create and develop relationships. The market is dynamic, discerning, intelligent, and there is no such thing as a consumer, just informed individuals making their own decisions. With limited or no budgets, taking chances, breaking the rules, became the convention: We wrote and managed our own PR word of mouth and street activations replaced traditional media, we connected through mobile we embraced the web and were amongst early adaptors in the effective use of social media activation. We never stopped interacting, never spotted engaging and above all we never stopped listening.